Beyond the overwhelmingly positive feedback to Kris Aquino’s enlistment as Ever Bilena’s newest brand endorser, the most frequently asked question we get is: “How did you meet Kris?” Like, how did the contract ever even come about? Truth be told, I have never met a celebrity endorser that operated with so much initiative, nor sealed the deal this quick!
I was not present during the initial meeting, however my dad, Dioceldo Sy, and Uncle Silliman Sy, were there. According to my dad, he was immediately impressed by Kris, because apparently, she had purchased a wide variety of Ever Bilena products across all categories, and road-tested them prior to meeting with the team.
Kris Aquino was also exactly how she was on TV: vibrant, authentic, and intelligent. She knew all the questions to ask, did her own research on the brand and the color cosmetics industry, and learned the backgrounds of the management behind Ever Bilena in one sit down. Kris also put my dad in the hot seat, interviewing him about his family relationships and love life! (Haha! I’d actually be more surprised if she didn’t.)