Ever Bilena’s Bold Beauty blogger event was held at White Space Makati and is essentially what the name implies, a blogger get together that celebrated the different bold looks that one could achieve with Ever Bilena Cosmetics. So the program, which was co-organized by Project Vanity, basically revolved around that.
The flow of the event can be broken down into three parts: Pick, Play, Shoot.
Upon entering the venue, attendees register at a reception desk where they choose one from the eight available bold beauty looks to replicate or make their own, then pick up corresponding designated make up products. I went for 90’s Beauties, which involved the EB All Day Eyeliner Pen, EB Luxe Lipstick in Diva, EB Color Pencil in Brown, and EB Eyeshadow Palette in Brown.
After picking the look and receiving the make up to execute it, it’s off to play at the make up dresser tables. Each area was equipped with a lighted mirror, paddle brushes, wooden powder brushes, and liquid and powder foundation products. Since EB Bold Beauty is an afternoon event, some still had somewhere to go to afterwards. Thus, we had free hand to go as day-friendly to as avant garde as desired.
After completing the make up looks, guests can line up to have our photos taken by professional photographer, Hub Pacheco. The high resolution portrait photos can be transferred immediately via AirDrop or ShareIt.
Aside from the main activity of Pick, Play, and Shoot though, one of the most anticipated portion of the event is the sneak peek preview of Ever Bilena’s newest products under development for release later part of this year.
These include the Ever Bilena Liquid Lipstick (six matte finish shades), EB Matte Liquid Lipstick (liquid format of the widely distributed classic EB Matte lipsticks), Ever Bilena Curl mascara series, EB All Day Brow Liner Pen, and of course, the EB Advance Glow Out Highlighter.
The EB Matte Liquid Lipstick collection recreated some of its top selling EB Matte lipstick shades into liquid format. There is only one shade in this line that has not yet been introduced in the market, namely Rouge Berry.
Among the four mascara variants, the EB Volume Curl and EB Power Curl are slated to arrive earlier, while EB Super Curl and EB Lash Curl are still early in product development.
If you’ve seen the EB All Day Eyeliner Pen, these two brow pens are part of the All Day collection. They are also smudge proof and have the same luxe felt tip applicator. Except the ink discharge, however, is less opaque as expected for eyebrow products, which is meant to tint and not necessarily paint over.
Finally, the product everyone is most stoked for, and as of this writing, has been shared multiple times on my social media accounts, the EB Advance Glow Out Highlighter. These are extremely, extremely, pigmented. One stroke leaves immense opacity! The shade in Strobe is more friendly and natural on my face, but Candlelight should look perfectly on darker skinned make up users!
Over 80 Bloggers, Makeup Artists, and Media partners came in and out throughout the program. The crowd was ultimately what made EB Bold Beauty such a success! Scroll down for more photos.